Giesswein’s Kickstarter Campaign: 100% funded in 26minutes!

  • Simon Stock
  • September 19, 2018
  • E-Commerce
  • E-mail marketing
  • Marketing
  • Performance-Marketing

Moin, moin!

We like to share some more informations about the Kickstarter campaign of Giesswein.

It was 100% funded in 26 minutes. After 16 hours there are more than 2500 backers and we’ve already sold shoes for over 300K €. But there are 32 more days to support that project :-).


WOOL CROSS X by Giesswein – The World‘s Most Comfortable WOOL SPORT SHOE

The Wool Cross X by Giesswein is the world’s first high-performance sport shoe with a 100% Merino wool lining. Designed with micro-grip technology and temperature regulating fabric, the Wool Cross X is sure to keep your feet happy on all of life’s trails.

100% 3D Stretch Merino Wool Lining

The small air chambers in our wool regulate the temperature in the shoe. When you wear this revolutionary shoe, you’ll experience a cooling effect during the hot, summer months and a warming effect during the cold winter months. The Wool Cross X is even wearable without socks. No sweaty feet, no smell—just pure comfort!

Removable and Replaceable Insole made of Merino Wool

Another Merino wool highlight of our Wool Cross X is its interchangeable footbed. The shoe’s footbed is covered in 100% Merino wool. Experience a performance footbed with long-term cushioning!


We source our Wool from some of the most eco friendly farmers in the World. Learn more about the treatment of our sheep:

  • fed on natural grass
  • drink recycled rainwater
  • no chemicals used, and no animals harmed: 100% sustainable, 100% mulesing-free, 100% of the wool used
  • electricity used is from solar panels
  • even the biogas is recycled


About Giesswein:

Founded as a family business, Giesswein is currently being run by its third generation. We, Markus and Johannes Giesswein, grew up surrounded by and learning about wool. At Giesswein, we’ve made it our mission to create one-of-a-kind products by reinventing the positive attributes of wool. Our goal is to process our wool in such a way that its best properties are highlighted and well-used. In order to reach this goal, we continue to develop and produce unique fabrics from our own production center in Tyrol, Austria. We hand-select only the best raw wool, and source according to the highest ethical and ecological standards.

Save your discount and tell your friends :-):

Enjoy watching that image video.

Liebe Grüße,

Kolja & Simon & Team

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